Tinder's new head pushes company to move away from 'hookup' reputation and rebrand for Gen Z users

Tinder's new head pushes company to move away from 'hookup' reputation and rebrand for Gen Z users
The CEO of Tinder's parent company, Match Group, aims to rebrand Tinder as a serious dating app for Gen Z. The younger generation seeks authentic dating experiences and better matches, shifting away from casual hookups. This change reflects evolving dating trends and preferences among Gen Z users.