You ever bet on a game just to make it interesting? You know, like throwing $20 on the Bears even though deep down, you know Caleb Williams is about to ruin your Sunday? Well, turns out, a lot of people are doing that. Like, a lot a lot. Sports betting is far more than a hobby in 2025… it’s practically America’s second favorite sport (right behind tweeting that your team’s coach should be fired).

Case in point, in 2024, Americans bet $140 billion on sports (compared to an estimated $4.2 billion in 2015). Now I did the math, and that’s enough money to buy every person in America a lifetime subscription to NFL Sunday Ticket… or, if you’re a die-hard Jets fan, enough to fund Aaron Rodgers’ next 15 Achilles surgeries (ok, that last stat I made up). And this gambling frenzy isn’t slowing down. Ever since the Supreme Court legalized sports betting in 2018, sportsbooks have been piling revenue faster than Disney pumps out unnecessary Star Wars spin-offs.

While most investors are familiar with big names like Flutter (the parent company of FanDuel) and DraftKings, there’s one lesser-known company that's making its investors celebrate like they just scored the game winning touchdown. 

Meet Rush Street Interactive (RSI), the sportsbook stock that’s been on an absolute heater. Over the last year, RSI’s stock has jumped 204.76%, hitting a 52-week high of $15.93 just a few days ago and pushing the company’s market cap to $3.57 billion. That’s right… While your parlay crumbled because Josh Allen decided to have an “off night” against the Chiefs, RSI investors have been undefeated (at least for now).

Here’s what makes RSI unique. Latin America. While other sportsbooks are lighting cash on fire with Super Bowl ads starring washed-up quarterbacks, RSI has been quietly dominating south of the border. 

Latin America’s sports betting market is expected to hit $54 billion by 2026, up 150% from 2023, and RSI is one of the biggest players in the region. Think of it like Netflix in the early 2010s… while Blockbuster (a.k.a. traditional casinos) was still trying to figure out what “streaming” was, Netflix (RSI) had already locked down global expansion. And so far, this bet on Latin America is paying off way better than your last-minute live bet on how many times CBS would show Taylor Swift at the Chiefs game. 

That doesn’t mean the U.S. market is dead. Missouri is legalizing online sports betting in 2024, and if Texas, Minnesota, and a few other states finally get their act together, the industry could expand another 33%. Plus, with in-game betting and same-game parlays turning casual fans into high-volume gamblers, sportsbooks are pulling in money like never before. 

Even with its massive spike in 2024, RSI still has plenty of room to run, particularly within its growing iGaming and international markets. It is also now profitable and improving its cash flow, which should bode well for continued growth.  

So before you drop another $50 on a 10-leg parlay that’s destined to crash and burn, consider putting that money into RSI stock instead. Because if there’s one thing history has made clear as mud, it’s that the house always wins… so my genius thinking is why not grab a piece of the action instead of just handing them your paycheck to buy their private jets? It reminds me of the legendary investor I once heard say “I look around my house and buy stock in the companies I use everyday” and with american’s betting on sports at a record rate… I think it makes sense. But as always, do your own research.

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Stocks.News has positions in RSI, Netflix, and Disney mentioned in article.