We’ve got some Reddit drama to talk about today—and shockingly, it’s not username yacht69 losing his Grandma’s house to YOLO into Palantir at all-time highs (but let’s be real, we were all rooting for him).

This time, it’s the Newhouse family, aka Advance Magazine Publishers Inc. (the folks behind Vogue and The New Yorker who’ve probably never set foot in a Reddit thread) are looking to offload $1.2 billion worth of Reddit stock. That’s 7.8 million shares, to be exact, priced between $145.38 and $148.54 a pop. That’s a discount of up to 8% compared to Reddit’s close yesterday at $158.02.

And if you're baffled why anyone would sell at a discount after Reddit’s stock skyrocketed over 300% since its March IPO, welcome to the club. Reddit had its IPO moment in March, raising $860 million, and since then, it’s been on a tear. Shares have benefited from the company’s decision to license data for AI training (yes, even your cat meme threads are working overtime in the AI world). Investors have been flocking to anything AI-related, with Reddit standing shoulder-to-shoulder with tech kings like Arm Holdings and Astera Labs, proving that even meme stocks can play in the big leagues when artificial intelligence is involved.

Advance’s move isn’t exactly a panic sell, though. According to insiders, they’re also buying derivatives on the shares. Meaning, they’re hedging their bets, ensuring they retain control of their stake while using the sale proceeds to secure a credit facility. 

The market didn’t take kindly to the news. Reddit’s stock dipped 6.7% in after-hours trading on Thursday and an additional 8% this morning. Naturally, investors get nervous when big blocks of shares go up for sale—it’s like seeing someone try to offload their Rolex collection on Craigslist. Is it a liquidity issue? A warning sign? Or just someone looking for cash to fund their next big idea?

Adding to the intrigue, Tencent Holdings recently dumped 654,979 Reddit shares for $88.5 million. Coincidence? Probably not, but hey, if this all goes south, at least we’ll have another meme-worthy WallStreetBets saga to follow.

Advance isn’t exiting Reddit entirely. They’re leveraging their stake to secure some financial flexibility, but they’re hedging enough to retain control. If they repay their loans, no harm, no foul. But if they don’t? Well, lenders could swoop in on those shares faster than Redditors piling on the next AITA post.

For the retail crowd, this story could spell opportunity. Some investors are already eyeing a potential dip as a chance to buy into Reddit’s meteoric rise. But be warned: Reddit’s fundamentals (and those meme-fueled AI ambitions) better hold up, or this could turn into another cautionary tale for the Stonks Only Go Up crowd.

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