New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans

New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans
Since Brian Niccol became Starbucks' CEO, he has taken steps to boost sales, like reducing wait times and simplifying the menu. However, high prices are a major reason why customers are visiting less.