Costco just gave its die-hard members the “you up?” text by announcing it’s ditching Pepsi and crawling back to Coca-Cola after a 12-year breakup. That’s right—Coke products are coming back to the food court this summer, and somehow, this news has people more fired up than when Costco dabbled in selling gold bars. It’s almost poetic: the $1.50 hot dog combo, a symbol of late-stage capitalism’s refusal to acknowledge inflation, is finally reuniting with the soda it was destined to be with. Love to see it. 

(Source: Giphy) 

In short, Costco dumped Coke back in 2013 because it had the audacity to cost too much. Pepsi swooped in like the budget rebound it always is, and Costco’s leadership made it crystal clear that the sanctity of the $1.50 hot dog combo price tag was more important than your feelings. And honestly? They weren’t wrong. The combo is Costco’s Mona Lisa—it doesn’t matter how you feel about it; it’s staying exactly as is. 

But, like any long-term rebound, the Pepsi relationship was more functional than fulfilling. Sure, it kept the price point intact, but deep down, everyone knew it wasn’t the real thing. Pepsi is fine. It’s the Toyota Corolla of sodas: reliable, yes, but you’re not bragging about it. And for years, Costco members have been quietly gnashing their teeth, remembering a simpler time when that hot dog came with a Coke. Well, congratulations—it seems Costco has finally decided to stop fighting the inevitable LOL.

(Source: Inc.com) 

CEO Ron Vachris confirmed the move at a recent shareholder meeting, though he didn’t go into details about why this reconciliation is happening now. Regardless, though we all know it’s about money. Either Coke caved and offered Costco a better deal, or Costco decided it was worth taking a hit to shut everyone up about the Pepsi thing. Either way, the real win here is that Costco continues to laugh in the face of inflation while every other brand on the planet jacks up prices for fun. Costco’s CFO already confirmed that the $1.50 combo isn’t going anywhere, and honestly, that’s all I care about. 

I mean seriously, Costco isn’t just bringing back Coke; it’s reminding everyone why they’re members in the first place. And now with Coke back in the mix, the $1.50 combo just became a loss leader so iconic that it’s practically a patriotic duty to consume it.

(Source: Giphy) 

So here we are: a company that hasn’t raised the price of its flagship product since 1984, somehow still finding ways to keep everyone loyal while throwing shade at the rest of corporate America for their blatant greed. Coke wins because it gets back into one of the most recognizable food courts in the world. Costco wins because, well, it’s Costco—they can do no wrong in the eyes of their cult-like membership. And you? You get to sip a Coke with your hot dog this summer and pretend it’s still 1984. 

(Source: USA Today) 

In the end, while this might possibly be the best news you hear all week (considering the slew of economic data coming out this week that may in fact, wreak havoc on everyone), keep your eyes on Costco. This is a statement, and for shareholders, it’s a statement that’s causing some frenzy. 

Of course, do your due diligence and place your bets accordingly. As always, stay safe and stay frosty, friends! Until next time…

P.S. The markets are making new highs, and greed is sweeping the markets left, right, and twice on Sunday! The best part? Our recent $DWTX alert skyrocketed 876% in less than ONE-DAY! Click here to join Stocks.News to make sure you take advantage of our next alert…

Stocks.News holds positions in Pepsi Co. as mentioned in the article.