Google (NASDAQ: GOOGL) is rolling out a new personalization feature for its Gemini artificial intelligence platform, allowing the chatbot to deliver more tailored responses by drawing on a user’s data across Gmail, Search, Google Photos, and YouTube, with explicit user permission. The feature, called Personal Intelligence, represents a significant evolution of Gemini, enabling the AI to reason across connected Google services rather than responding only to isolated prompts. Google says the system is powered by its latest Gemini 3 AI models.

Unlike earlier integrations that required users to specify which app Gemini should pull information from, Personal Intelligence allows the AI to proactively synthesize relevant details from across a user’s Google account to answer questions more holistically.Once enabled, users can choose which Google services Gemini can access, including Gmail, Google Photos, Search history, and YouTube activity. With that context, Gemini can provide responses informed by personal emails, images, past searches, or viewing behavior — without requiring step-by-step instructions.

In a blog post, Josh Woodward, Google’s vice president overseeing the Gemini app, Google Labs, and AI Studio, shared an example illustrating the feature’s potential. In the scenario, Gemini not only identified the correct tire size for a family vehicle, but also suggested suitable tire options based on travel patterns found in Google Photos, retrieved pricing and ratings, and even pulled a license plate number from a stored image, all within a single interaction.

Google says the goal is to make Gemini feel more like a real assistant that understands context, rather than a generic chatbot that relies on repeated prompts.

Google emphasized that Personal Intelligence is opt-in only, and users retain control over which services are connected. The company also said Gemini does not directly train on the contents of Gmail inboxes or Google Photos libraries. Instead, it may retain limited information such as prompts and its own responses to improve performance.

Woodward acknowledged that the system may occasionally produce inaccuracies or “over-personalization,” where unrelated data points are incorrectly linked. Google is also working to address challenges around nuance and timing, particularly for sensitive life events such as relationship changes.According to Google, Gemini includes guardrails to avoid making assumptions about sensitive topics like health or personal relationships unless explicitly asked.

Personal Intelligence is launching initially as a beta feature in the United States, available only to eligible Google AI Pro and AI Ultra subscribers using personal Google accounts. The company plans to expand access to additional countries and eventually to Gemini’s free tier. Google also said the feature will be integrated into AI Mode within Search in the near future. The move underscores Google’s broader push to differentiate Gemini in an increasingly competitive AI landscape by leaning into its unique advantage: deep integration across widely used consumer services.

As AI assistants evolve from generic tools into personalized digital aides, Google’s Personal Intelligence initiative signals a strategic bet that users will trade deeper customization for tighter integration — as long as transparency and control remain front and center.

About Google

Google is a subsidiary of Alphabet (NASDAQ: GOOGL), which was formed in 2015 to serve as the holding company for Google and its other businesses.Founded in 1998 by Larry Page and Sergey Brin, Google is best known for its search engine, which handles billions of queries each day. The company operates a broad portfolio of products and services spanning search, advertising, cloud computing, artificial intelligence, software, and consumer hardware.