Every trader I know loves a good insider-buying story. When company execs start loading up on shares, it’s obvious they know something we don’t. Maybe it’s a newsworthy partnership, an FDA green light, a government contract, or knockout earnings on the horizon… you get the idea. And right now, TKO Group Holdings is putting on a clinic. The company behind WWE and UFC just hit an all-time high of $158 per share… right after insiders shoveled their life savings into the stock. Totally unrelated, I’m sure.

On January 22, three insiders… Patrick Whitesell, Ariel Emanuel, and Silver Lake West Holdco collectively purchased 1.05 million shares of TKO at $143.65 each, totaling $150.7 million. Whitesell now holds 2.86 million shares, Emanuel increased his stake to 2.92 million, and Silver Lake West Holdco matches Whitesell’s position. If you’re a TKO shareholder, this has to make you excited about 2025.

And if you haven’t been keeping up, TKO has been on an absolute tear. Over the past year, the stock has delivered a 77.32% return. Its revenue growth backs up the hype, with a 23.6% compound annual growth rate (CAGR) over the last three years. The company’s business model is an undeniable hit… combining WWE’s theatrical entertainment (or, as some call it, "fake wrestling for middle-aged men") with UFC’s no-nonsense combat sports has created a diversified revenue machine. Between live events, sponsorships, and lucrative media rights deals, TKO is firing on all cylinders.

Financially, TKO is armed to the teeth. In 2024, they secured a $2.25 billion loan facility and an additional $2.75 billion term loan (because apparently, that’s just what you do when you’re rolling in cash). Analysts are loving it… Guggenheim recently raised their price target to $170, banking on big UFC and WWE Pay-Per-View renewal deals with Peacock. UFC’s rights are expected to double, and WWE’s renewal could hit similar numbers, practically guaranteeing Peacock will be forking up serious cash to keep the rights.

(Source: Forbes)

And let’s not forget Dwayne “The Rock” Johnson. Since joining TKO’s board of directors last year, Johnson has increased his stake by 450%. His shares are now worth over $41 million. If The Rock is putting his money where his oversized biceps are, it’s probably not because he’s guessing.

Looking ahead, TKO’s momentum looks unstoppable. The WWE-UFC merger is expected to generate $250 million in revenue synergies, and the company’s gross profit margin sits at an incredible 68%. So yeah, if you can’t tell, I’m long on TKO stock until they give me a reason not to.

PS: Our "Insider Trade Tracker" just flagged two power moves that you should know about. Peter Anevski, CEO of Progyny, and Executive Chairman David Schlanger both made their first-ever open-market buys of the company’s stock. Anevski dropped $3.03 MILLION to grab 209,500 shares at $14.48 each, while Schlanger followed up with a $2.2 MILLION bet for 150,000 shares at $14.68 a pop.

Progyny’s stock has been flirting with recent lows, but with a booming market for fertility benefits and major clients like Google and Microsoft on their roster, these guys are clearly betting on brighter days. Call it a growth story in the making—or at least that’s what their wallets are saying.

Moves like this are exactly why our tracker exists: to show you where the smart money is going before everyone else catches on.

Oh, and FYI, we recently ranked #23 for free News Apps, ahead of Bloomberg and The Washington Post. 🎉 Curious to see what other power plays we’re tracking? Become a Stocks.News premium member today… or just keep enjoying our free content. No pressure. 😉

Stock.News does not have positions in companies mentioned.