Charter Rolls Out New “Hallmark Sounding” Initiative After Losing 400k Subscribers

Your grandpa might not want to hear this, but cable TV is on its last breath. Streaming platforms like Netflix, Disney+, and Max are taking over, pushing traditional TV closer to extinction. Charter  Communications, the mastermind behind Spectrum, just watched almost 400,000 subscribers bail in the last quarter.



So, what’s the plan? Charter’s trying to win back hearts, minds, and wallets with a new initiative called Life Unlimited—which, spoiler alert, isn’t a new anti-aging serum but a revamped service bundle that might just keep you from cutting the cord.

First up, Charter’s rolling out automatic payment credits if your internet goes down for more than two hours or if customer service ruins your day. Because let’s be real, everyone dreads that call to your internet provider like it’s a visit to the DMV. Now, they’re tossing us a bone if they mess up.

But here’s the real incentive: Charter is dropping the cost of their basic internet to as low as $30/month (for a zippy 500 Mbps) when bundled with two mobile lines or cable TV. Need something faster to stream all those YouTube cat videos? You can get 1 GB for $40/month with a similar bundle. They're also teaming up with Warner Bros. Discovery to give cable subscribers Max and Discovery+ at no extra cost. Yup, you won’t have to sneak your best friend's password anymore.

But let’s get real: perks and bundle deals aren’t the only story here. If you’ve been watching Charter’s stock, you’ll know it’s taken a beating. The stock is down 13% this year, and while that’s probably better than your crypto portfolio, it’s not great. Charter’s been losing subscribers (5 million left last year alone) and that’s really hitting the bottom line where it hurts. 

Streaming is the king of the hill now. No one’s really psyched about paying for traditional cable anymore when platforms like Netflix, Disney+, and Max are just a click away. Charter is trying to slow the bleeding by making the internet cheaper and offering better speeds, but can that really save its financial future?

Here’s the good news (because we need some): Charter still has a solid business model when it comes to broadband. People aren’t dropping their internet anytime soon, and Charter’s broadband is still a critical piece of the puzzle—especially in rural areas where other options might be scarce. They’ve even managed to grow their mobile business, adding 557,000 mobile lines in Q2 alone. So, it’s not time to file bankruptcy papers just yet.

But the real question: Is Charter stock risky? At $339 a share, Charter’s stock is looking like it might be a good buy for the long run. They have been on a steady decline since their heights of $800 a share in late 2021. But some analysts are saying it’s undervalued, especially when you compare it to competitors like Comcast or AT&T. Plus, with subscription-based revenue and those new bundles, Charter could stabilize its growth as the streaming wars rage on. The stock might be down, but there’s still potential here if you’re willing to wait it out.

P.S. While Free Stocks.News readers eventually get our alerts (think 15-20 minutes after premium members), it’s likely you’ll miss out on the big move. Why? Well, for instance, on our last alert, we dropped $OBLG to our premium members at 9:48 EST when it was chilling at a price of $3.60. However, in less than 5 minutes after alerting our premium members, $OBLG shot up +51.22% to $5.45! Meaning, FREE readers ended up missing out on 50+% of the move BEFORE they even saw the opportunity. Talk about leaving money on the table. So if that doesn’t sit right with you, and you don’t want to miss the chunk of the move during our next alert… click here immediately for the details

Stock.News has positions in Charter, Netflix, Comcast, AT&T, Disney, and Warner Bros.