Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.

Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.
Bag charms have become a trendy accessory, reflecting personal style and serving as a marketing tool for brands. From unique designs to celebrity endorsements, bag charms are a popular way for Gen Z to express themselves and differentiate their bags in a sea of similar styles.