“I’m fast as f*k boi…” - Tim Apple, probably… 

So it appears that Apples is about to own even more of our weekends. The company just dropped $750 million for the exclusive U.S. streaming rights to Formula 1, starting in 2026. Meaning, ESPN’s out… and Apple TV+ is in baby.  And every time Max Verstappen overtakes someone, Tim Cook will quietly make another mortgage payment on your soul.

(Source: Giphy) 

In short, this is a five-year deal giving Apple total broadcast control…practice, qualifying, sprints, the main event…all living inside the same subscription you forgot to cancel after finishing Severance. A few sessions will be “free,” which in Apple’s Walled Garden dictionary means: “you’ll get five laps and a pop-up saying upgrade now.” As for the deal itself, the math is mathin’ with this one. F1: The Movie, Apple’s $629 million Brad Pitt testosterone ad, already softened the sport’s edges for Cupertino’s ecosystem. Brad pretended to drive, the camera shook a lot, and Apple got proof that men will pay $15 to feel like they can afford Monaco.

(Source: BBC) 

Add to the fact that Formula 1’s U.S. audience has gone feral… exploding with 52 million Americans who now pretend to know tire strategy and it smells like straight cash homie. Almost half of them are under 25, and Apple’s been salivating. That demo doesn’t watch cable, doesn’t read news, and thinks paying $10.99 for content is patriotic duty. The company saw a new pipeline for dopamine and did what Apple always does: build a beautiful moat around it. Additionally, the deal obliterates ESPN’s $80 million contract. For instance, Apple’s paying nearly double what the NFL makes per game hour, just to stream Europeans arguing about DRS zones. F1’s Stefano Domenicali sounded like he’s ready to start doling out handies calling it an “exciting partnership.” 

(Source: Giphy) 

In the end, Apple has grappled more control of the ecosystem. Apple's already turned concerts, movies, and your health data into subscription ecosystems. Now it’s buying the loudest, most expensive midlife crisis in the world and packaging it for monthly billing. Bigly. Of course, do what you will with this information, but considering Apple shares popped to a high of $249.81 on the news, this is something to keep an eye on. Meaning, place your bets accordingly, friends. Until next time…

At the time of publishing, Stocks.News holds positions in Apple as mentioned in the article.