I’ve been on a Sopranos binge lately on HBO Max, and listen… the show’s incredible. Tony’s out here doing Tony things, Carmela’s constantly two seconds away from throwing a lamp, and Uncle Junior is… well, Uncle Junior. But for some reason, HBO Max glitches on my TV constantly. Every tense scene freezes and it’s gotten bad enough that I’ve been this close to abandoning ship and crawling back to Netflix… they may have some horrible movies but at least they play without buffering. But now Amazon just did something that makes me want to give Prime Video another shot: they struck a deal with Comcast’s NBCUniversal to bring the ad-free version of Peacock to Prime Video Channels.

That means Prime subscribers can now tack Peacock Premium Plus onto their subscription for $16.99 a month or $169.99 a year without having to download yet another app. And yes, I said ad-free… no more watching the same Febreze commercial eight times in one episode like I’m trapped in a marketing purgatory. Obviously, this all ties back to Jeff Bezos’ evil master plan to make Amazon the one-stop shop for literally everything. For instance, Prime Video Channels already lets you subscribe to HBO Max, Paramount+, Starz, and Apple TV+ under one roof, and now Peacock’s joining the party. Now with Peacock joining the crew, Amazon’s pitch is impossible to ignore: instead of messing with eight apps, 20 logins, and three “free trials” you forgot to cancel, just centralize your streaming addiction inside Prime.

Sure, Peacock is small potatoes next to Netflix’s 277M subs, but it’s got the one thing that makes people actually open their wallets: live sports. Prime just leveled up with Sunday Night Football, Premier League, the Olympics, and the NBA this fall. That’s way better than content, that’s religion. Netflix can give you another Ryan Gosling action flick… Amazon’s giving you Sunday kickoff. Guess who wins that fight?

Another piece most people are glossing over is what else slipped into the deal. The Peacock app stays on Amazon’s Fire TV, Universal movies can be rented or bought right inside Prime, and Prime Video itself is getting a ride onto Comcast’s Xfinity X1 boxes. So yeah, Instagram will flood with memes about finally streaming Michael Scott “driving his car into a f***ing lake” through Amazon… but the real takeaway is that Bezos is stitching together a streaming ecosystem so wide you’ll trip over it every time you pick up a remote.

This plugs one of Amazon’s biggest holes. Once you’re done with The Boys or slog your way through Rings of Power, Prime’s catalog feels like a half-empty fridge… some Kraft singles, maybe a sad jar of salsa, but nothing you’re actually hyped to eat. By roping in HBO Max, Apple TV+, Paramount+, Starz, and now Peacock, Amazon’s saying: “why juggle six subscriptions when you can just dump it all on the same company that you already spend half your paycheck on every week?” If Prime keeps stacking deals like this, I might actually make it through the Sopranos finale without buffering.

At the time of publishing this article, Stocks.News holds positions in Amazon, Apple, and Netflix as mentioned in the article.