Well friends, get ready to empty your bank accounts, because Tim Cook and his brigade of shiny toy makers are back at it again. Apple’s next big spectacle, lovingly titled "GlowTime," (See: Tim Cook’s way of injecting “rainbow” vibes) is set to hit the stage on September 9, 2024 to bestow upon us the latest batch of “shut up and take my money” technology. 

Of course, this is a massive spectacle for Apple and it’s investors (outside of earnings), simply because it’s a full on “show and tell” on how elite Apple’s inventory is set to be. Especially considering the much anticipated iPhone 16 series will be the star of the September show. 

(Source: The Verge) 

For one, (outside of the Apple Intelligence hype) Apple has apparently finally figured out how to make a vertical camera array on the back of their standard models. Now why is this so exciting? Because good news, investors: every Tom, Dick, and Joe, married to an aspiring “influencer” is about to be added to another payment plan. Congrats!

(Source: Giphy)

Additionally, the iPhone 16 Pro and 16 Pro Max are expected to sport even bigger displays, because clearly, what we all need is a phone too big to fit in our pockets.On the other hand, another keynote for the excitement is the topic of the fancy “action button” that Apple enthusiasts paid premium for with their iPhone 15 Pro’s. 

(Source: Reddit) 

An action button you say? Yep, who cares about the camera system, the lighter titanium frame, or the A17 Pro processor, when you have a little button above the volume keys that allows you to do virtually anything you want - aka simplicity at its finest. 

For this reason, Apple has decided to do away with the premium upgrade as all four iPhone 16 models are expected to come with the Action Button, along with a potential new button for photos and videos. This also follows the new Apple Watch Series 10 and not one, but two new versions of Airpods in the lineup.

(Source: Mashable) 

But, the pièce de résistance for the event? AI, baby! (Shocker)

(Source: Giphy) 

As we all know, Apple’s been diving deeper into the artificial intelligence pool with its Apple Intelligence features. Previously reserved for the iPhone 15 Pro and Pro Max, this Big Tech wizardry is now expected to grace the entire iPhone 16 lineup, making your phone smarter (and definitely more expensive)... because, you know, it’s AI. 

(Source: Giphy) 

However, in light of all this, what does it mean for investors? Well, in short, things could get popping for Apple in the leadup to the event. For instance, a month following Apple's WWDC event back in June of 2023 had the stock exploding +11.53%, with last year's October event catapulting the stock north of +18% another 30 days after the event. 

As far as this year goes, Apple’s event in May, that included the new M4 chip, and the introduction of it’s iPad Pro (7th generation), combined with the brief WWDC event in June had an immense impact on Apple - as the stock soared +30.51% to new All Time Highs. 

(Source: Fox Business) 

So clearly, these events are major catalysts for Apple and its stock price. Meaning, it’s vital for investors to understand what’s on the table, and prepare for a potential boom in price action. Because let’s be real - unless you’re the type who reads the Wall Street Journal for fun, this inventory lineup will probably fly right under most investors' radars leading up to the event. 

Now of course, in no way shape or form am I saying that the September lineup will have the same impact, but I’m definitely not saying it won’t. 

(Source: CNBC)

So in the end, get your portfolio weights in order, and see if Apple is right for you - because come September 9th, Apple is set to shock the world with some new iPhones that’ll make your current one feel like a relic, wearables that’ll remind you how lazy you are, and a “GlowTime” motto that’ll make everyone feel “sunshine and rainbows” inside. 

(Source: Giphy) 

At the time of this writing, Apple is up +0.47% on the day, (up +22.78% YTD).

Stocks.News holds positions in Apple as mentioned in the article