Artificial intelligence (AI) continues to make—and break—companies and their perceived value. Adobe (ADBE) experienced a significant after-hours surge of nearly 15% following its fiscal Q2 earnings report. Revenue was $5.31 billion, and adjusted earnings were $4.48 per share—both exceeding Wall Street’s expectations.

The company's robust performance was largely attributed to strong demand for its generative AI-enhanced digital media products. The Digital Media segment, particularly Creative Cloud subscriptions, showed strong growth. This led Adobe to raise its full-year guidance for revenue and earnings, even though some software industry peers have weakened forecasts due to economic uncertainties. Management is upbeat about the company’s AI initiatives, although some believe it’s late to the party.

Why AI Can't Unseat Them... Yet

For the first time, Adobe, the long-standing leader in creativity software, faces potential threats from AI-powered startups vying for its market share. In response, Adobe has integrated Firefly, its proprietary AI model, into its most popular applications like Illustrator and Photoshop. While Adobe is benefiting from the artificial intelligence (AI) buzz, this technological advancement is also empowering its competitors.

Back in March, Adobe’s uninspiring first-quarter sales outlook raised concerns about the vitality of the company’s Creative Cloud offerings and the sluggish pace at which it is monetizing AI capabilities. Microsoft-backed OpenAI's demonstration of Sora, its video generation model, rekindled concerns about AI competitors. Sora's ability to create detailed videos from text prompts has been hailed as a significant AI milestone, unsettling Adobe's investors.

Adobe's Outlook Going Forward

Following this report and optimistic guidance, analysts have been raising their estimates on Adobe. Sanford C. Bernstein lifted its price target from $653 to $660, keeping its outperform rating. Barclays, citing the company’s net new ARR (annual recurring revenue) of $487 million and new software release with possible FireFly monetization, raised its target to $650. TD Cowen kept its Buy rating and $625 price target, while RBC Capital stuck to its price of $600 and Outperform rating.

The latest development affecting ADBE stock in the near term is that on Monday, the company was served a lawsuit from the federal government and the FTC. The lawsuit accuses Adobe of registering customers for high-priced subscription plans without adequately disclosing cancellation terms. Shares are currently down .27% to $517.34.

Julie Stoller has positions in this company. Stocks.News does not have positions in this company.