$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Model Hailey Bieber's skincare brand, Rhode, excelled due to its affordable luxury products, strong social media presence, and minimalist packaging. Acquired by ELF Beauty for a billion dollars, Rhode's success lies in its hybrid skincare-makeup products and Bieber's influencer status.