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Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards. The company also offers Holistic, an omnichannel demand side platform for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile, which provides household insights for optimized bid decisions and touchpoint collection across consumer pathways, as well as offers holistic targeting and measurement across channels; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner. In addition, it provides Data lake, a software and self-service enables customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
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IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant's partnership with Cedara aims to provide comprehensive carbon measurement capabilities for advertisers....
IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AI--Viant's next gen AI Bid Optimizer demonstrated a 100% performance improvement over its predecessor....
Investors need to pay close attention to Viant (DSP) stock based on the movements in the options market lately....
Viant Technology combines people-based and digital identifiers and uses AI for innovative cookie-less advertising solutions. Viant is projected to turn profitable in 2024 due to strong revenue growth ...
Here is how Viant Technology (DSP) and Futu Holdings Limited Sponsored ADR (FUTU) have performed compared to their sector so far this year....
IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a significant expansion of its flagship sustainability ...
IRVINE, Calif.--(BUSINESS WIRE)---- $DSP--Viant Technology Inc., a leading advertising technology company, today announced a new integration with Google Cloud's BigQuery data clean rooms....
Viant (DSP) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions....
The AI hype wave has plateaued over the past few months. But the big AI companies have yet to see a significant correction and AI stocks remain hot in general....