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Why NBA commissioner Adam Silver wants to tap into the European basketball academy pipeline

By The New York Times   |   1 month ago
Why NBA commissioner Adam Silver wants to tap into the European basketball academy pipeline

The NBA's interest in expanding to Europe lies in its untapped marketing potential and a growing pool of international talent. With European academies nurturing players at a young age, the NBA sees value in tapping into this system to enhance player development and secure a direct pipeline to talented prospects.

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