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Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a halt

By Business Insider   |   Sep 26, 2024 at 09:57 AM EST
Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a halt

Snapchat is revamping its app to combine Stories and Spotlight, causing concern for publishers that their content may get buried. The shift reflects a focus on user-generated content over professionally produced shows, potentially impacting ad revenue. Some see potential for increased discoverability and monetization opportunities for creators and advertisers.

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