Marketing To Gen Z In 2024: Seven Undeniable Truths For Brand Leaders

By Forbes | Nov 22, 2024 at 03:47 PM EST

Marketing to Gen Z has evolved post-Covid, impacting their views on news, trust in institutions, brand activism, algorithm use, and preference for experiences. Brands must adapt by being authentic, taking stands on social issues, and offering unique experiences to connect effectively with this discerning generation.

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